DANN H. LEWIS

Dann Lewis announced a joint advertising program to encourage more Japanese travel to New York State has been worked out between Japan Air Lines and the New York State Division of Tourism.

"JAL print advertising in Japan will carry the I LOVE NEW YORK logo during October, November and December," said Dann Lewis, "with special television commercials that were filmed in New York airing during this period, as well as in the Spring of 1980, in Japan." In addition, radio commercials will feature the I LOVE NEW YORK theme music, already known worldwide.

Dann Lewis went on to note, "a special I LOVE NEW YORK desk has been placed in the main ticket office of JAL in Tokyo, T-shirts, maps, buttons and other collateral materials are available in response to coupons in local ads." JAL reports that Japanese tourists are already eager to visit New York, particularly the upstate region.

from - Discover America News - January 1980